SMB's could use it, but it would take a little more training to get the full use out of it. I'd say it is an SEO's SEO tool more than a small business tool/resource. This software is a great SEO tool for SEOs that wants a little more data and control over the production of the information. Now I operate only as an SEO consultant, and this product is the staple of my work. I built a digital consultation business (web, social, SEO), leveraging this software as the platform to check off the SEO work I did. However there may be a good reason I'm not aware of. I would also prefer if all 4 apps were just combined into 1 app, I'm not really sure the reason for splitting it into 4. I would much prefer to do my keyword research on an interface like KWFinder, for example, if it wasn't a monthly fee. I realize some degree of complexity is necessary because it is so powerful, but I would prefer a simpler interface for the most common tasks, like looking up keyword difficulty and competition. A ton of features, I honestly haven't dug into them all but glad they are there when I need them. It gives you a LOT of very powerful tools for finding out what your website is ranking for, what you need to focus on, where your links are coming from, good places to try to get links, keyword research, etc. I really like that the software is available as a one-time purchase rather than the monthly fee that many SEO tools require. I haven't had a chance to fully explore the features but it's obvious that all 4 pieces of software have a lot of features and functionality. It's great that I don't have to with this since I was able to get the whole suite for a single price (which was lower than the standard because of a hefty sale, which you may want to wait for another of if you are considering purchasing). So paying every month for something I do not even use every month really hurts. I do not perform SEO constantly, it is not my main job. However there may be a good reason I'm not aware of.Great suite of powerful SEO research tools Great suite of powerful SEO research tools
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